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Sponsorship opportunities

Sydney Harbour Foreshore Authority owns and manages a portfolio of some of the State's most significant assets worth more than $1 billion, including Sydney's most popular cultural, heritage and entertainment precincts, The Rocks and Darling Harbour.

As part of our commitment to these significant waterfront locations, we develop and deliver a series of free major events, festivals and cultural activities.

Every year more than 1 million people from all over Australia and around the world attend the Authority's free events in The Rocks and Darling Harbour, including Australia Day, Fiesta, the Jazz and Blues Festival, Santa Fest, Aroma Festival, Village Bizarre at Markets by Moonlight and New Year's Eve.

The Rocks, Circular Quay and Darling Harbour provide enviable locations for commercial sponsorship opportunities every day of the year. Together The Rocks (approx. 13 million) and Darling Harbour (approx. 28 million) attract more than 40 million visitors every year.

Our festivals and events appeal to a wide range of major sponsors because we offer unique, customised marketing opportunities at various levels of sponsorship engagement.

Sponsorship packages are generally tiered and include opportunities to participate as a presenting sponsor, major sponsor or supporting sponsor.

They are structured to provide opportunities on several levels including general brand awareness, event-specific branding and themes, and activations for one-on-one engagement.

Some examples of how sponsors have leveraged their investments at previous events include:

Access to event marketing collateral for customised sponsor messaging
Access to media promotions and advertising
On-ground product sampling and displays
Experiential marketing activations
Creating event-to-brand profiles
Access to the event stage and MC
Access to artists during an event
Competitions and giveaways.

For event sponsorship information, including a marketing profile and visitor snapshot, see Related Information on this page.

Measuring effectiveness

We believe our partners deserve evidence that their investment is working.

The Authority works with a number of research companies to develop quantitative and qualitative research projects to help us provide you with detailed assessments of sponsorship programs. A proportion of these programs are focused on the effectiveness of sponsor activities and overall sponsor recall.

For more information about sponsorship opportunities, contact Justine Earl-Smith on +61 2 9240 8769 or justine.earlsmith@shfa.nsw.gov.au.

Last update: Thursday 09 February 2012